I found something I loved today. Just one of those quirky things that tickled my fancy and sparked me to do a little research between loads of laundry, cooking potato soup, and other Monday chores. What was it?
A vintage Piggly Wiggly uniform. (If you love it too, it's listed in my Etsy shop.)
Piggly Wiggly began in 1916 and was on the cutting edge of grocery store marketing. Once upon a time you presented your grocery list to the clerk who gathered your items for you. (Think nosey Mrs. Oleson on Little House on the Prairie who ran the General Store.)
Piggly Wiggly turned that on its ear by opening up the store to customers and allowing them to serve themselves and get their own grocery items. It was a revolutionary idea! Think of all the great slogans for this store...we help you bring home the bacon, etc. The cute pig shows up on all their advertising...sometimes even holding plates of ham and slabs of bacon. Ironic, huh?
Piggly was the first to have grocery buggies and checkout stands. They were the first to have every item priced with a sticker and the first to put their employees in a uniform. Isn't this a great photo from a 1950's Piggly Wiggly Store? I love the sign in the photo above that says "exciting" promotional buys!
Roadside Pictures on Flickr has some great retro photos from this era in history that is SO worth a look! That is where I found all these great Piggly Wiggly pictures.
Mr. Saunders, the original owner of the Piggly Wiggly brand left it a mystery where he got the funny name for his store. He sounds like quite a unique individual and ahead of his time, and there are still over 600 stores in sixteen southern states that proudly proclaim the Piggly Wiggly name. Look at those colors below...pink, yellow, blue, cream with big diamonds...tre' retro!
Well, if I hadn't already gone to my Sunday School costume party dressed as Angel Hosea, from Francine Rivers' book, REDEEMING LOVE, I would stick a name badge on this uniform, some bubblegum in my mouth and get ready to do a price check!
Clean up on Aisle 4! Have a great week. I linked up with Apron Thrift Girl for Thrift Share Monday!